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What is Plain?

Plain is the fastest, most powerful support platform built for modern B2B teams. Whether you’re a fast-growing startup or an established enterprise, Plain helps you deliver high-quality support across all your customer channels – from Slack to email to API – and brings your team closer to the rest of your company.

Scaling teams like Cursor, Granola, Laravel, Raycast and more use Plain to power their support.

If you obsess over the experience your team and your customers have, you use Plain.

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Built for B2B support

Plain is designed for companies where customer support is a core part of the product experience. We focus on helping support teams collaborate better with engineering, product, and operations, without losing speed or reliability.

With Plain, you can:

Why teams choose Plain

  1. Built for collaboration
    Loop in teammates, link to engineering tasks, and close the loop with customers. Whether you’re debugging an issue or discussing an expansion opportunity, Plain keeps everyone aligned.

  2. AI-powered workflows that reduces busywork

    Plain is AI-powered from the ground up, automating repetitive tasks like triage, tagging, and routing. We let your team focus on what matters most: solving complex problems and building strong relationships with your customers. With Plain, your support is smarter, faster, and always a step ahead.

  3. Fully customizable
    Plain reflects your unique data model. You decide what customer data matters most, where it should appear, and how it's used across your workflows.

  4. Powerful reporting and insights
    Track what matters: by channel, team, customer segment, or SLA. Get immediate visibility into trends and performance across your support operation.

  5. Scales with you
    Start simple and grow over time. Plain works out of the box, but gives you the control to go deep when you need to – via Forms, Support Portals, custom Events, and a powerful API.

Who is Plain for?

Plain is used by support leaders, founders, and technical teams who care about creating exceptional customer experiences.

Whether you’re:

  • A Head of Support tired of clunky tools that don't scale,

  • A Customer Success Leader looking to unify customer conversations and better track what matters across the journey

  • A Founder setting up your first support infrastructure,

  • A Head of Engineering looking for a platform that integrates with your stack and matches your data model

Plain is built to help your team move faster, collaborate better, and stay closer to your customers.

Our mission

We’re building the backbone for every customer interaction – making it effortless for high-growth companies to deliver reliable, high-quality support that keeps pace with their product and their brand.